JETCAR
A rebrand for an exclusive car dealership. With the brand's character reimagined
- Strategy
- Logo
- Mascot
- Website
- Brand carriers
overview
We cover the full design cycle. From identity and mascot to website, merch and brand carriers
A rebrand for an exclusive car dealership. With the brand's character reimagined
overview
A brand that finally caught up with its audience
Jetcar is an exclusive car dealership with an audience of 500,000+ across social media. We ran a full rebrand: strategy, logo, mascot, website and brand carriers. One coherent system instead of visuals that had to be rebuilt from scratch again and again
the challenge
Stop the endless visual churn
Before us, the brand changed its look every few months. There was no identity reflecting the company's values and philosophy. It needed a character locked into a system: a style that lives for years and is recognized from the first touch
strategy & character
Premium that isn't afraid of irony
We reimagined the brand's character: Jetcar's exclusivity learned to speak with self-irony. “If you're going to fall, fall gracefully”. A serious product with an unserious tone. The combination that sets the dealership apart from its uniformly glossy competitors and makes the brand feel alive
logo & mascot
A jockey that rides across every carrier
At the core of the identity. A serif J and a jockey mascot, a nod to horse racing and the spirit of the race. The mascot became the brand's recurring hero: from car liveries to scarves, keychains and social media
carriers
Identity down to the last sign
The visual style reached every detail of the space. Including the warning signs, which now speak in the brand's voice: “Mouth shut. No stomping. Silent mode on”. Flags, keychains, scarves, packaging. The whole showroom became a carrier of the character
website & socials
Digital in the same tone as the showroom
We packaged the social media and the website into one system: from the new-arrivals showcase to the brand's signature sign-off. “©2024–∞. All clients are protected by superior service”